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Basic marketing : a managerial approach /

McCartby, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, Ph.D. - 10th edition. - Boston : Irwin, Inc., c 1990. - 734 p. : col. ill. ; 26 cm.

ISBN: 0-256-06865-8

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 M369 1990

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