Marketing cases
Lao, Felix M.
Marketing cases / Felix M. Lao. - Pasig City: Anvil Publishing, Inc., c1997. - v, 588p.: tables; 25cm.
Includes references and index.
971-27-0666-4
Marketing Management.
Case Discussion Techniques.
Actual Case Report.
Case writing guidelines.
Fil. 638.8 L298 1997
Marketing cases / Felix M. Lao. - Pasig City: Anvil Publishing, Inc., c1997. - v, 588p.: tables; 25cm.
Includes references and index.
971-27-0666-4
Marketing Management.
Case Discussion Techniques.
Actual Case Report.
Case writing guidelines.
Fil. 638.8 L298 1997