TY  - BOOK
AU  - McCartby, E. Jerome
AU  - Perreault Jr., William D.
TI  - Basic marketing : : a managerial approach / 
SN  - 0-256-06865-8
U1  - 658.8 M369 1990 
PY  - 1990///
CY  - Boston : 
PB  - Irwin, Inc., 
KW  - Marketing - Management
ER  -