Cases in marketing management
Bernhardt, Kenneth
creator
Kinnear, Thomas C.
co-author
text
Boston
Richard D. irwin, Inc.
c 1991
5th. edition
monographic
eng
815 p. : ill. ; 24 cm.
Kenneth Bernhardt and Thomas Kinnear
Marketing management - Case studies Marketing - decision making -case studies
658.8 B448 1991
0-256-08832-2
DDC
211207
20211207102931.0
English