Applications in basic marketing
clippings from the popular business press
McCarthy, E. Jerome
creator
Perreault, William Jr. D..
co-author
text
Boston MA
Richard D. Irwin Inc.
c 1991
1991-1992 edition
monographic
eng
107 p. : ill. ; 26 cm.
/ E. Jeromme McCarthy and William D. Perrault, Jr..
Marketing - Management
658.8 M459 1991
0-256-10116-7
DDC
211214
20211214114000.0
English