TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault, William Jr. D..
TI  - Applications in basic marketing : : clippings from the popular business press 
SN  - 0-256-10116-7
U1  - 658.8 M459 1991 
PY  - 1991///
CY  - Boston MA :  
PB  - Richard D. Irwin Inc., 
KW  - Marketing - Management
ER  -