TY  - BOOK
AU  - Alminar, Ruby F.
TI  - Elements of marketing
SN  - 971-08-5761-4
U1  - Fil. 658.8 A449 1994 
PY  - 1994///
CY  - Metro Manila
PB  - National Book Store Inc.
KW  - Marketing
N1  - Includes bibliography
ER  -