Strategic management : a methodological approach - Rowe, Alan J.; Mason, Richard O.; Dickel, Karl E.; Snyder, Neil H. (Reading, Mass. : Addison-Wesley, 1989)
Rev. ed. of: Strategic management / Alan J. Rowe, Richard O. Mason, Karl E. Dickel. c1986.
Includes bibliographies and index.
Keywords: Strategic planning -- United States; Management -- United States -- Case studies