TY  - BOOK
AU  - Rowe,Alan J.
AU  - Mason,Richard O.
AU  - Dickel,Karl E.
AU  - Snyder,Neil H.
TI  - Strategic management: a methodological approach 
SN  - 0-201-15736-5
U1  - Prof. 658.4012 S898 1989 
PY  - 1989///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Strategic planning
KW  - United States
KW  - Management
KW  - Case studies
N1  - Rev. ed. of: Strategic management / Alan J. Rowe, Richard O. Mason, Karl E. Dickel. c1986; Includes bibliographies and index
ER  -