00537nam a22001577a 4500020001800000082002700018100002400045245008500069250001200154260003700166300005100203504005300254650002400307650002700331700002100358  a0-07-034757-3  aProf. 658.83 K557 19911 aKinnear, Thomas C.,10aMarketing research :ban applied approach /cThomas C. Kinnear, James R. Taylor.  a4th ed.  aNew York :bMcGraw-Hill,cc1991.  axxi, 856 p. :bill. (some col.), maps ; 24 cm.  aIncludes bibliographical references and indexes.10aMarketing research.20aMarketingxManagement.1 aTaylor, James R.