| 000 | 00611nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c4757 _d4757 |
||
| 020 | _a0-07-034757-3 | ||
| 082 | _aProf. 658.83 K557 1991 | ||
| 100 | 1 |
_aKinnear, Thomas C., _911069 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied approach / _cThomas C. Kinnear, James R. Taylor. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1991. |
||
| 300 |
_axxi, 856 p. : _bill. (some col.), maps ; 24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 1 | 0 |
_aMarketing research. _911070 |
| 650 | 2 | 0 |
_aMarketing _xManagement. _910743 |
| 700 | 1 |
_aTaylor, James R. _911071 |
|
| 942 | _cBK | ||