Marketing research :
Kinnear, Thomas C.,
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th ed. - New York : McGraw-Hill, c1991. - xxi, 856 p. : ill. (some col.), maps ; 24 cm.
Includes bibliographical references and indexes.
0-07-034757-3
Marketing research.
Marketing--Management.
Prof. 658.83 K557 1991
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th ed. - New York : McGraw-Hill, c1991. - xxi, 856 p. : ill. (some col.), maps ; 24 cm.
Includes bibliographical references and indexes.
0-07-034757-3
Marketing research.
Marketing--Management.
Prof. 658.83 K557 1991