Marketing research : (Record no. 4757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-034757-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Prof. 658.83 K557 1991 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kinnear, Thomas C., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | an applied approach / |
| Statement of responsibility, etc | Thomas C. Kinnear, James R. Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 856 p. : |
| Other physical details | ill. (some col.), maps ; 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, James R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Professional | Holy Family Academy High School Library | Holy Family Academy High School Library | Professionals | Purchased | Prof. 658.83 K557 1991 | 14608 | 03/22/2018 | Professional |